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Measles journalism training

Funder: Unicef
Period: 2007

This project was designed to encourage newspapers, television and radio stations how to educate and inform the public about the dangers of measles and how immunisation can protect against it. 

Our objectives
1. To train television, radio and newspaper journalists in the main population areas of South Sulawesi and South Kalimantan how to educate and inform the public about the dangers of measles and the need for immunisation.
2. To recruit 70 other television and radio stations across Sulawesi, Kalimantan, Bali and NTB to be part of this public awareness initiative and to receive our measles media training kit.

What we did
We held two courses in Makassar, South Sulawesi and two courses in Banjarmasin, South Kalimantan.

In Makassar one television station, 13 radio stations and seven newspapers were represented, including national correspondents from the Jakarta Post, Tempo, Republika, Suara Pembaruan and Koran Seputar Indonesia.

In Kalimantan one television station, 14 radio stations and three newspapers were represented. The television station was just being launched and the owner agreed to use a Unicef mini drama as part of his on-air testing, which means it was broadcast many times throughout the one-month campaign.

As this phase of the measles immunisation programme was being conducted in Sulawesi, Kalimantan, Bali and NTB - a total of 70 other media outlets were also recruited to join the public awareness initiative. OnTrackMedia sent those 70 other media outlets training kits, including the media training manual and examples of good broadcasting, as well as the Unicef public service announcements (PSAs) and ad-lib promos which they were required to broadcast under an MoU.

These extra stations were selected from the main population areas of the other areas involved in this phase of the immunisation programme which were not included in the training courses - to ensure all areas had access to this life-saving information. These extra stations included:
  • Sulawesi: two television stations and 13 radio stations
  • Kalimantan:  two television and 13 radio stations 
  • Bali: 20 radio stations.
  • NTB: two television stations and 18 radio stations.
What we achieved
Forty media outlets participated in our training and another 70 joined the public awareness initiative.

Although each station had agreed to broadcast one news feature, 25 PSAs and one interactive phone-in programme – most stations went way beyond this requirement, generating:
  • 5,922 PSAs and promos
  • 8,080 news items on 92 radio and TV stations
  • 88 hours of interactive phone-in programmes
  • 12 newspaper articles.
Overall this project provided over $600,865 worth of coverage for the measles immunisation programme.